Intellectual property is often left until after a product is launched. By then the name may be used by someone else, or the designer and the company may disagree on who owns the work.
Registration, contracts with authors and developers, and licence terms should be in place before public use. That applies to trademarks, copyright in software and content, and designs used in trade.
Nixus handles intellectual property as part of the wider commercial file, so protection matches the way the brand and the product actually move across the region.